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Our sustainable approach

At BAT Kenya, sustainability is not a choice or something that is ‘nice to have’ – it is crucial to securing the future of our company and for creating shared value for our consumers, our shareholders and our stakeholders.

Our sustainability agenda focuses on the most material issues for our business and our stakeholders in three key areas: corporate behaviour, environmental conservation and sustainable agriculture & farmer livelihoods. These are not only sustainability issues, they are fundamental business imperatives. They ensure we have an ongoing focus on the matters which have the most relevance for our stakeholders and consequently the future of our business.


  • Award Health & Safety: The safety of our employees, contractors and visitors to our premises is of utmost importance. We continuously work to enhance our safety culture and processes through our Incident Elimination (IE) daily management system. As a result of our focus on safety, we marked five years with zero lost time injury (LTI) at our Kenya hub in 2017.
  • Energy management: We are proud of our record track record within the energy management space. We are a multi-award winner at the annual Kenya Association of Manufacturers (KAM) Energy Management Awards where we have been recognised as the 2016 overall winner in energy management and a leader in fuel saving for 2017 and 2018.
  • IWS Efficiency & productivity: A key component of our energy efficiency is the Integrated Work Systems (IWS). The IWS employed in our factory embodies the key drivers of Zero Loss Mentality and 100% Employee Involvement. With this framework, all employees actively participate in identifying loss areas and generating new innovative solutions to eliminate losses and drive productivity.
  • Leaf sustainability: In 2018 we launched a Farmer Sustainability Monitoring App to help support our leaf operation’s sustainability agenda which is pegged on three key programmes: Sustainable Tobacco programme (STP), THRIVE – Sustainable Agriculture & Farmer Livelihoods programme and Wood Fuel Monitoring. The app delivers various benefits including facilitation of more accurate and real time data collection and reporting.
  • Food security: We provide farmers with certified maize seeds for planting post-tobacco harvesting. This forms part of our commitment to enhance sustainable famer livelihoods by boosting food security.
  • Environmental conservation: We have a target to plant 1.5 million trees annually. Since inception in 1978, our afforestation programme has achieved over 50 million trees surviving trees, planted in partnership with our farmers and various community stakeholders.

Setting the standard

Setting standardsBAT Kenya subscribes to the BAT Group’s Sustainable Tobacco Programme (STP)  which is an industry-wide initiative developed in collaboration with other manufacturers to bring together best practice from across the industry and drive continuous improvement. It is also aligned to important external standards, such as those of the International Labour Organisation. STP covers areas such as sustainable farming techniques, the use of agrochemicals, soil and water management and actions that can be taken to help prevent child labour, forced labour and to create safer working environments.

The STP applies to all our first-tier suppliers and includes completion of a comprehensive annual self-assessment covering different criteria ranged under the key pillars of: crop, environment, people and facilities. They must also show that they have good governance underpinning all four areas and are required to assess, identify and mitigate any significant risks which may affect their ability to meet the STP criteria. As well as the self-assessments, independent on-site reviews of first-tier leaf suppliers is carried out and includes visits to tobacco farms and in-depth analyses of suppliers’ policies, processes and practices. The results of the self-assessments and on-site reviews are used to work collaboratively with suppliers to drive improvements. The type of criteria covered under each STP pillar includes:

  • Crop: Seed testing and certification, best practice crop management, use of agrochemicals, crop hygiene and control of contaminants, farm profitability, environment, sustainable water, soil and forest management, pollution control, waste and recycling, fuel and energy efficiency, greenhouse gas emissions, biodiversity.
  • People: Child labour prevention, safe working environment, fair treatment and preventing forced labour, freedom of association, terms of employment.
  • Facilities: Hygiene and health, safety and protection, accident prevention, emergency procedures, medical facilities, vehicles and drivers, site security.
  • Governance: Policies, procedures and business records, stakeholder engagement, business integrity, traceability, farmers’ economic viability.