Our portfolio reflects our commitment to meeting the preferences of today's adult smokers, while transforming tobacco by adapting to consumer and market changes with innovative tobacco and nicotine products.
For decades, we have built our business on meeting the preferences of adult smokers with leading cigarette brands, superior products and market-leading innovations. That remains the case today because cigarettes are still at the core of our business.
Our product portfolio comprises a range of high quality and innovative products, including cigarettes (combustible products) and cut – rug tobacco (unprocessed tobacco) which serve markets in East and Central Africa (ECA).
Our cigarette brand portfolio includes our local heritage brand Sportsman, which has been in the market for over 85 years and is sold in various Eastern Africa markets including Kenya, Uganda, and Somalia. This is alongside other iconic brands such as Embassy, SM, Rooster and Safari. Our portfolio also includes a strong repertoire of global brands including Dunhill, Benson & Hedges and Rothmans, which are sold in over 200 markets worldwide including East and Central Africa.
We remain committed to addressing the preferences of our consumers with products they can trust and afford, marketed in a responsible way that adheres to local laws.