Our contracted tobacco farmers are valued business partners and we want them to be self-sufficient and prosperous.
We recognise that tobacco leaf is the most essential part of our products, therefore, advancing sustainable agriculture practices, supporting farmer livelihoods and protecting the environment is a pragmatic, commercial approach to ensuring we have an efficient, responsive, productive and secure agricultural supply chain, ensuring the integrity and quality of our products to satisfy our consumers.
Our support for our contracted farmers is anchored on THRIVE, our Group sustainable agriculture and farmer livelihoods programme which is based on an internationally recognised framework covering five focus areas, known as ‘Capitals’ - Financial capital, Social capital, Human capital, Natural capital and Physical capital. The programme provides the following support to farmers:
To enhance soil nourishment and promote food security, we encourage our farmers to plant non-tobacco crops. We provide them with certified maize seeds, in addition to crops grown on their own initiative, including, beans, green grams, sorghum, cassava and sweet potatoes.